Intuition
In my last post I introduced Colin Powell's 40 - 70 rule for decision making. This rule dictates that decisions should be made when you possess no less than 40, and no more than 70 percent of available information. With less than 40 percent of the information your decision is no better than a "stab in the dark". This lower limit is relative easy to comprehend. Without a map or knowledge of an area how do you travel to a given address. Even if you have an accurate address a map guides you to the correct street in the correct city. The upper limit is justified by balancing the time used to acquire the information with the utility of the information. If a decision takes too long to make, opportunities could be lost, competitors could enter the market first or enemies could discover your strategies. What I failed to present is how to fill in the missing information. How do we confidently decide when we only have 70 percent of the ...